FTX Project
(Crisis Management)
This project is a corporate/finance crisis scenario about FTX's collapse in November 2022, where the company was accused for moving clients' funds between itself and Alameda Reseach. Led to $1-2 billion worth of client funds still missing. In this scenario, we are representing Communications for the FTX Board of Directors in the first 48 hours of the incident.
Disclaimer: This is a school project, and is not affiliated with the brand FTX.
Snapchat Campaign
(Strategy)
This is a campaign about rebranding Snapchat, removing its stigma as a “sexting” app, and transforming it into a safe space for LGBTQIA+ youth to connect and support each other. The campaign includes a short 20 seconds video to viusalize the brand anthem we develped.
Disclaimer: This is a school project, and is not affiliated with the brand Snapchat.
Netflix Love Island
(Data Analytics)
LGBTQIA+ show for Netlfix Love Island is a research I conducted for my class which analyzed if a potential LGBTQ+ dating show would thrive on Netflix. We thoroughly analyzed on the company Netflix and its consumers.
Disclaimer: This is a school project, and is not affiliated with the brand Netflix.
Luci’s Graphic Standard Manual
(Design)
This project is to rebrand the company “mpowerd”s website and created a Graphic Standard Manual for the website that includes typography, images and color treatment, logo design and home page layout design.
